Blogging is one of the most cost-effective marketing strategies out there.
If you get it right, an article you purchase for $100 can generate hundreds or THOUSANDS of free visitors – every single month.
But blogging can do a lot more for your business than traffic… Keep reading to learn about the 11 benefits of blogging for business.
Why Blog As a Business? 11 Key Benefits of Blogging
Here are the benefits of blogging as a business:
- It drives traffic to your website (And it converts)
- Blogs posts attract links (if you do this)
- You can offer value to your existing audience
- It helps you collect opt-ins
- It enables you to generate social media shares
- Blogging improves brand awareness
- The results are long-term
- Keep visitors on your site
- Build trust with your target audience by Showcasing Your Knowledge
- Educate Your Audience About Your Benefits
- Become An Authority In Your Niche
It drives traffic to your website (And it converts)
Arguably the most significant benefit of blogging for your business is that it brings traffic from search engines and social media to your website.
According to Hubspot, websites with a blog generate 55% more traffic than ones that don’t. Now, that’s a good reason to start blogging.
You can drive traffic through:
- Social Media
- Email Marketing
- Push Notifications
- Referral Traffic
Plus, many people don’t know that the traffic to your site from search engines is some of the highest-converting there is – assuming you do your keyword research properly. Why?
Because someone who is finding your blog through a search engine is looking for the content, you’re putting out.
MEANING: Their mindset is much further in the buying cycle because they’re looking for you or your content, not vice versa.
Because of this, they will usually appreciate your content more and are much likelier to convert or continue following your site.
Of course, this does assume you’re picking the right keywords… Because if you’re not, you could waste lots of money or time on blog content that doesn’t rank.
Keep In Mind…
One thing to keep in mind is that to gain website traffic from your blog; you need to have the right strategy.
WORSE CASE: If you’re publishing random blog posts without any structure or a decent plan to promote them, you’ll likely not generate any traffic with your blog.
So make sure to do lots of research and learn about promoting your blog, optimizing the posts, and retaining your visitors.
Blog posts attract links (if you do this)
Backlinks are valuable because they help you increase Google rankings.
Ahrefs found that the average cost of a high-quality link from a blog costs $352. Pretty expensive, right?
Well, check this out: the good news is that blogging can help you get these backlinks FOR FREE.
If you’re putting out high-quality content consistently, people will naturally link to it.
However, this will only happen if you put out content consistently, network a lot, and promote your content.
Otherwise, you’ll likely end up just sitting around and waiting for your links. They might come that way, but it’s not as likely, and they won’t be in the exact quantities as when you actively promote your blog too.
You can also consider using linkbait on your website such as:
Doing so will attract links from other sites in your industry.
Your Blog offers value to your existing audience
Another way that blogging can be beneficial to business owners is that it allows them to educate their existing audience and customers.
This could be through tutorials or other types of content marketing.
If your customers know how to use your products or services, they will stay with your business for longer.
Ultimately improving customer retention.
Your Blog helps you collect opt-ins
The average ROI of email marketing is $44 for every $1 spent.
Any type of channel that can feed your business opt-ins is AMAZING as it funnels your visitors into that high ROI marketing channel.
Blogging helps you do precisely that – and it’s also highly effective because if your visitors enjoy your content, they’re likely going to sign up for more updates.
Besides, with a blog, you’re reaching people interested in the content. And why do they sign up for your email address? Content.
Therefore, visitors from your blog are much more likely to sign up if you have a good incentive for them to do so (such as lead magnets).
Ways You Can Collect Emails on Your Blog
You can collect emails on your blog through:
- Ribbons (at top of page)
- In-content links
Make sure to pack valuable content in your blogs, lead magnets, and emails, so those readers and subscribers convert well too.
Your Blog helps you generate social media shares (Here’s how)
If you create shareable content, you’re going to start getting shares on it sooner or later. I’ve only started this blog properly around 2 weeks ago and have already had some shares.
So, how do you get shares on your content?
- Create content that educates or entertains
- Ask your audience to share your content at the end of the article
- Add click to tweet buttons to your blog posts
- Add share buttons to your article
Bonus Tip For More Shares: Create posts that help other influencers/websites. This might be including something of their business in your blog post, linking out to them, or anything along the lines.
NOW: Send it to them, and ask them to share it. More often than not, they’ll do it – and you get free exposure.
Blogging improves brand awareness.
Hubspot, Moz, Ahrefs, and Neil Patel… What do all these names have in common?
That you likely know all of them for posting marketing tips on their blog, which ultimately makes you aware of their brand.
Now, if you ever need one of their products or services, you’re likely going to consider them at least.
You can create this same effect for your business through growing a blog and staying consistent with it.
Don’t get me wrong; It won’t happen overnight. I believe every single one of the examples I named has been blogging for at least a decade. And that brings us to the next benefit.
Blog results are long-term.
One of the biggest benefits of blogging for business is that the results are long-term.
So, you’re not just building up to something for it to go overnight.
Building up authority and ranking in Google doesn’t happen overnight, but once it does, you keep those results for the long term… And if you keep adding more blog posts, it just gets better and better.
Want to get started for free? Check out free blogging tools for beginners
Keep visitors on your site.
Sites with a blog on their website will naturally keep users on their site longer because they will have more to read.
If your site consists of three or five pages, and the user has already opted in – there won’t be much more they can do. So they’ll leave.
This also incentives users to come back to your website if they want to read your new blog post.
This helps you stay in your customers’ minds – which will increase the likelihood of them purchasing.
Build trust with your target audience by showcasing your knowledge
This is one of my favorite benefits of blogging for business… especially if you’re a B2B service provider.
Blogging and content marketing allows you to showcase your knowledge and expertise, which ultimately removes doubt from your potential customers; because they can see the results, you can provide.
Content pieces that will build trust:
- Case studies
- “How To” Tutorials
- Looks behind what you do
This will increase your conversions and help you build trust with your potential customers. So, it’s a big benefit for business owners.
Educate Your Audience About Your Benefits
This point is similar to the previous one but slightly different.
You always hear people screaming about linking the benefit to the feature.
The problem: Often that your potential customers don’t fully understand why the benefit will help them.
A blog helps you do exactly that because you can really dig into the benefits of your services by explaining.
- How they work
- Why they are important
- How yours are better compared to Competitors
Again, this is huge in converting your visitors and moving them down the buying cycle until they are ready to convert.
Become An Authority In Your Niche
Another benefit of blogging for business is that it also allows you to become an industry leader in your niche.
Once you hit this status of becoming an authority in your niche, you’ll see insane growth in your business because more people will be aware of what you can do for them – plus, you’ll also have a lot more social proof.
Thinking back to the examples that I mentioned earlier like:
- Neil Patel
All of these became an authority in their niche through their blog.
Improve Indexing On Your Site
According to DemandMetric, Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links. (DemandMetric)
If you don’t know what indexing means, it refers to a search engine adding your page into their index.
This benefit is expected because if you’re publishing new content and sharing it, more links/traffic will go to your site.
Therefore: search engines will follow those links and are more likely to pick your site up.
Still, having more of your pages indexed is a big benefit.
Start Blogging For Your Business Today
If you would like to start blogging for your business, I wanted to walk you through the process briefly.
Do You Already Have a Website?
The first question is whether you already have a website.
If you don’t have a website yet, move onto the next step, which will walk you through.
But if you do, the content management system (CMS) that you’re likely going to be using might have an option to set up a blog and add it to your website.
I know that this is the case for:
This way, you can still have it on the same domain, and it should be easy to set up.
ALTERNATIVELY: you can set it up with a subdomain and use a separate website like WordPress.
The drawback of doing this is that the domain is looked at by Google like it’s a different one, but the benefit is that you can choose a CMS like WordPress, which will give you more SEO flexibility thanks to the plugin store.
My CMS Recommendation + FREE Setup Guide
The number one CMS recommendation for blogging is WordPress.
Why is it SO MUCH better than the rest?
- It has a 3rd party plugin store
- You control everything (site speed, security, etc.)
- It has a part of it that is specifically for blogging (i.e., creating posts)
The cool thing is that WordPress is actually completely free.
You need to install it on your website hosting.
For hosting, I recommend WPX hosting because it’s:
- Optimized for WordPress
- The fastest WordPress host
- Fairly affordable
If you would like to check it out, you can do so here.
Alternatively, you can use Bluehost, which is much more affordable – but you will be forced to upgrade quite soon because it’s slower and doesn’t have the same technical capability.
Note: I also have a cool bonus in my guide if you choose to purchase either through my affiliate link 😉
FREE WordPress Blog Setup Guide For Every Step Of The Process
Setting up WordPress can be confusing – especially if it’s your first website.
But it’s a lot easier if you have a guide for every step of the process. You can get my E-book, which will walk you through the entire setup sent to you here.
Planning Your Content
Once you have found your content ideas and keywords (which my setup guide walks you through), it’s time to plan them.
I recommend downloading a Google sheets editorial calendar template, which is where you will plan all your blog articles.
From here, you can choose to make a regular blog content schedule, for example, three times per week.
If you’re not sure how many times per week to post, I suggest reading my guide on blog post frequency.
Growing Your Blog
When growing your blog, there are really three main traffic channels that will bring you the most traffic:
- SEO (i.e., ranking in Google or another search engine)
- Social Media (Twitter, Pinterest, Facebook,
- Email Marketing
In my guide on starting an E-book, I talk about all three of these and explain how to get started with these channels.
I really recommend downloading it as it will get you set up so you can do two things; write your blog articles and promote them.
Plus, you can also check out my guide on increasing blog traffic, which covers 17-actionable steps you can take to increase your blog traffic.
Benefits of Blogging: Final Thoughts
I hope you have enjoyed this blog post on the benefits of blogging for business owners.
Remember to research a lot before writing your blog articles because otherwise, you probably won’t succeed.
By strategy, I’m mainly talking about learning SEO, so you can develop a way to rank your blog posts in Google.
And, of course, stay consistent with publishing because nothing will come from a single blog post.
Recent posts you may like:
Should Business Owners Start a Blog? Read the full guide here.