How often should you blog? While there is no definitive answer to that question, I can tell you that your growth will suffer if you blog too little.
If you blog too much, it will be the quality that suffers. So you’re in a little bit of a sticky situation.
This article will explain how to determine the right frequency so you can grow consistently without getting burned out.
It’s Not Just About How Often.
The first thing that I wanted to make very clear is that it’s not just about how often you blog.
Imagine you’re publishing an article per day on your blog – 500-700 words each. In theory, it sounds incredible because you’re posting every single day.
However, meet Bob, who is publishing three articles per week – mostly around 2000-3000 words.
From an SEO standpoint, Bob will likely crush you on every single keyword that you’re competing on, at least if it’s a keyword where the user is looking for a comprehensive guide. And this despite “publishing less.”
In most cases, one 2000 word blog post will be much better than 4x 500-word blog posts. Why?
Here: The average Google first page result contains 1447 words. (Backlinko)
With 500 word posts, you’re not even hitting the average of how well a topic is covered. Of course, word count in itself is not necessarily a ranking factor, but it’s one of the main indicators of how well you have covered a topic.
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How To Determine The Rough Word Count For Your Blog Post
From an SEO perspective, the best way to determine a good word count is by looking at the SERP. This will give you a broad idea of what’s working well.
Of course, you don’t have to be on the same average – but it is good to use this as a rough indicator.
I like to use Audiit.io for this, as it gives you a report with the word count and other on-page SEO factors in just one click.
While the unlimited license usually costs $67 per month, you can get a lifetime license for just $47 here.
But you can also use Google sheets and copy & paste all the word counts to create a report… Keep in mind that this does take forever, though.
Key Takeaway 1: Make Sure You’re Hitting The Right Wordcounts. And it may also be worth setting a weekly word count target instead of a blog post goal… i.e., you will write 5,000 words per week instead of 3 blog posts.
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What Are Your Goals?
I’ve met people who want to earn $10,000 per month with their blog in 2 years. And I’ve also met people who don’t give a f*ck how much they make.
Whatever the case may be for you, that’s cool, but you need your publishing schedule to match those goals.
You know the saying… You can’t have million-dollar dreams with a minimum wage work ethic.
Back to your goals – if they are based on revenue, how much traffic will you need to make that amount of money?
You can base this off your average earnings per thousand visitors.
From there, you can look at how much traffic the average keyword in your niche brings. If most of them get you around 100 visitors per month, and you need to hit 20,000 visitors – you’ll need about 200 posts.
If you’re trying to hit that in a year, you divide it by 52 weeks and get four posts per week. So, just break it down to the timeframe that suits your goals.
Key takeaway 2: Look at how much traffic/revenue you want to make from your blog. Depending on how realistic your goals were, how many writers you have, etc., you may have to, in the short term, aim for something a little more realistic. But in the long term, you can aim for anything because it’s all possible.
What The Data Says
As a little 20-year old freelancer, I sadly couldn’t go out and make a study… Because I’ve not got many ideas on how to do that.
However, I did find some data from Hubspot where they studied the impact of monthly blog posts on inbound traffic. As you’d probably expect, the more you post, the more traffic you are likely to get – and that’s precisely what this study supports.
Hubspot found that companies that published 16+ times per month received 3.5x the traffic of companies that published four times per month.
Most of the companies that are publishing 16+ times per month will have several writers. Although, Mashable founder (insert story)
Key Takeaway 3: The more you blog, the more traffic you’ll get – assuming you don’t sacrifice quality for quantity.
What’s Your Realistic Capability?
Your capability will depend on whether you’re working with a team – or writing on your own. And, of course, I don’t know your schedule so I can’t give you an exact figure.
But make sure that you are also taking into account the time it takes to edit, publish, create & add images… Because this can be SUPER-time consuming… I always find myself planning a specific time for a blog post, and it often takes double that because of all these little tasks around it.
Personal vs. Business/Company
On your personal blog, you usually won’t publish as much as a company with an entire team behind them. This doesn’t mean that you can’t compete with them, because in most cases, they will target much broader markets than you will.
On the other hand, if you have a company blog – you should have higher capabilities and publish as much as possible. Of course, how much you want to invest in your blog is up to you. If you do decide to go big – I recommend hiring a team of writers that you stick with
Can You Hire Writers As a Personal Brand?
You can, but many choose not to. If you want to keep that personal touch with your audience, it may be worth writing all the articles yourself.
If you want to hire a writer, I recommend finding one that can match your tone and style. From there, you can also train them in things like word choice, writing style, knowledge (i.e., what they put in the article) and can start seeing improvements.
Besides, you can also provide your writer with an outline, so they know what to say, how to say it, and how to optimize your article.
Need to hire writers? Check out my services with the button below.
Key takeaway 4: It’s better to be realistic than get burned out. If you do go down the route of hiring writers, make sure to train them well or go for serious writers who know their stuff.
Don’t Just Blog To Get It Done
Many people, myself included making this mistake at some point. You blog to get it done.
For example, you might say you want to write a blog post 3x per week – which is excellent.
But from there, you just make blog posts to “get it done“… They might be shorter with less value, or you may not put as much effort into hiring the right writers.
The point is that you should NEVER sacrifice
If you do that, you might as well not do it at all because, in the end, your readers won’t convert, nor will you stay in the search engines very long.
By the way, this also includes covering topics without a lot of detail. When covering topics very broadly, you write a lot less, which translates into fewer blog posts.
For example, instead of just broadly explaining a topic and giving them the idea of what something is – go into more detail about how they can get started, the next steps, etc.
Key Takeway 5: Don’t sacrifice anything to simply get it done. Make sure every blog post helps you grow in some way.
Don’t Sacrifice Quantity
I know this contradicts the previous point a little.
HOWEVER, it’s also necessary to keep in mind for the following reasons:
If you want to grow your blog with SEO: It takes time to build your authority on a topic with Google. And that’s not going to happen if you rarely post – even if the blog posts are perfect.
If you want to grow your blog with Social media: The shares and followers you get will start to snowball with every single post… So you need frequency.
No matter what is your primary source of traffic, you will need quantity to fuel it.
Key Takeaway 6: Try to post as much as possible while ensuring that the quality and research are there.
Hopefully, this article has helped find the right frequency for your blog. Remember, you don’t need to know the exact number because some posts might be longer than others.
However, you should have a rough idea of how many words you want to write per week.
If you would like me to give you a number on how much you should post, I’d say as much as possible with the points above in mind. But at least 1 per week.
Anything less than that probably won’t be worth it, in my opinion. Ultimately, it’s best to do as many as you can,
Read More on Growing Your Blog
If you would like to read more on growing your blog, check out some of the related articles below.
Frequently Asked Questions
How often should I blog to make money?
While I can’t give you an exact answer because it depends on your goals, I’d say as much as possible. At least while you are growing your blog, once you hit the point where you are earning money from your blog, you can calm it down a bit and put some of your efforts toward maintaining the revenue.
Should I blog every day?
If you can blog every day without sacrificing the quality, SEO efforts, keyword research, and anything else contributing to your blog post… Go for it. However, if you don’t feel it every day, then there isn’t much point either.
What day of the week is best to post a blog?
According to research, Tuesdays are when people share blog posts the most. Personally, I don’t think that which day you post your blog post matters too much, as long as a large part of your audience is online at that point. To check, you can look at the analytics of your primary social media platform. From an SEO standpoint, it doesn’t matter at all.
Can a blog post be too long?
Yes and no – it depends on the topic. And in most cases, “too long” is 3000-10,000 words, which usually isn’t too long. For SEO purposes, you should analyze the user’s intent searching for it – if they want a quick and short answer, then your 3000-word guest post might be too long. On the other hand, if they want a product review, that word count might be perfect.
And if we’re talking about a blog post for non-SEO purposes, then there is no too long because it’s up to you.