You’re stuck thinking about content ideas. Meanwhile, your competitors are publishing high-quality content like it’s nothing. Sound familiar?
Thought so. But don’t make the mistake of finding content ideas that won’t generate traffic. If you do that, you’ll waste hours of your time creating content that nobody sees.
Luckily for you, I’m going to give you my entire list of how to find content ideas for your blog. And all of them will provide you with ideas that people are looking for, so you won’t be wasting your time on the wrong content ideas.
Plus, toward the end of this article, I’ll also explain how you can validate the ideas you have to ensure they are worth creating.
1. Look At Your Competitors Blogs
You have competitors that are killing it with their content. Why not use that to your advantage and get inspired by them?
The keyword is inspired.
You do not have to and shouldn’t copy their exact topics and style. Instead, you can use their topics and add your style to them, and create an even better version of what they have.
If you’re consistently publishing articles that are even better than theirs, Google and your target market will notice. Again the key is to not blatantly copy their topics and only use this method now and again.
2. Ask Your Customers/Readers
If nobody is reading your blog, you probably would have stopped a long time ago. So, why not just ask the people who are reading it what they would like to see?
Send out a newsletter asking:
- If they have any questions/would like to see a tutorial on a particular topic.
- If they would like to see a review of a specific product (or a detailed look at one of yours)
3. Answer The Public
AnswerThePublic is a freemium tool that lets you find questions based on a keyword. For example, you could type in SEO, and it will give you endless suggestions like this:
And a question is a content idea and a keyword that you can rank.
AnswerThePublic is limited to two searches per day on the free plan, but that should be 20+ ideas per day – I’m not sure about you, but I don’t write 20 blog posts per day.
Google has endless content ideas, and it gets even better than you think.
Method #1: Type in keywords related to your blog posts and look at the suggestions. From here, you can also click on around on the results.
Method 2: People Also Ask/Also search for – Again, if Google shows these keywords, it’s because people are searching for them. If you cover them, you can get some of that traffic.
Method 3: Keywords Everywhere is a browser extension that is the previous method on steroids. For anything you type in Google, you will get these suggestions.
This is one of my favorite ways to find blog posts. The main reason is that YouTube videos are a similar format to blog posts. They’re both types of Long-form content (at least most of them are).
So, it’s a great way to find content ideas. All you need to do is find a couple of YouTubers in your niche and look at some of the videos – Voila, there’s your content ideas.
What you want to look out for is:
These types of videos are usually created to rank for a particular keyword. And you can target them with your blog posts too.
6. Look at Your Existing Content
One of my favorite ways to find content ideas is looking at my existing content.
What am I looking for?
- Places where I have linked out to others
If you’ve linked out to someone else, it may be worth creating that same piece of content but better. You can create a version that is suited better toward your audience – which ultimately improves their experience and keeps them on your site.
- Places where I have not explained something in enough detail
If I haven’t presented the topic in enough detail, I can create a seperate page on whatever it is. Again, this opens up a ton of internal linking opportunities, keeps users on my site, and improves user experience.,
Or, I might also improve that page’s content, especially if it is ranking high organically anyway – as this will potentially increase it and help me gain more organic traffic.
7. Quora & Forums
Remember what I said earlier?
A question is a content idea and a keyword.
Quora is the biggest Q&A website on the internet – meaning there’s a sh*t ton of questions that you can answer with your blog posts.
Additionally, you can also browse forums like Reddit or industry-specific ones for more questions too.
Bonus Tip: Once you have created that piece of content, you can search for the question on Quora and other forums, answer the question and leave a link to your blog post. This way, you can get some additional traffic to your blog post too.
8. Instagram Feeds
I must admit Instagram is one of my least favorite ways to get content ideas. That may be because I don’t like the platform anyway, but it’s also very visual and short-form i.e. the opposite of most blogs.
However, sometimes people will share their blog posts, YouTube videos, or even write a long post on the platform. As you can imagine, this can spark some content ideas.
Plus, you might find Instagram posts that have tips or tutorials inside of them, which you can create blog posts about too.
Twitter is also ideal for finding content ideas. For one, it’s a great tool to find out what’s trending, so you might be able to find topics that bring you a lot of traffic.
Plus, people have discussions and share their content on Twitter, which you can use as inspiration for yours.
10. Keyword Research Tools
Another excellent way to find content ideas is using keyword research tools.
It doesn’t matter which keyword research tool you use; it should give you suggestions like this:
All you need to do is type in some keywords related to the topics you find on your blog. From there, you’ll have endless related ideas that you cover.
Plus, you’ll also be able to see the search volume, which will help you identify traffic-generating opportunities. If you would like to read more about using keyword research tools, I suggest reading the blog post I’ve read below, which covers them in more detail.
Finally, we have LinkedIn, an obvious one for B2B audiences.
What’s cool about LinkedIn is that often the users share entire articles on the platform.
As you can imagine, this can often spark topic ideas that you may not have come up with. I’m not a big fan of LinkedIn, so I can’t explain it with much authority.
But LinkedIn lets you search through hashtags which you can also use to your advantage. And unlike Twitter or Instagram, the content is a little longer, which might make it a good tool if you’re in the B2B space.
The only reason why it’s so low on this list is that it’s not as relevant for B2C audiences.
How To Never Run Out of Content Ideas Again
If you’re anything like me, you’ll read something online and forget about it the next day.
However, I wanted to give you some tips to never run out of content ideas again to stay consistent. Why is it important?
Because your content has a direct impact on your revenue (assuming you’re doing it right). With these tips, you should stay consistent, which should have a positive effect on your business.
Cover Topics Thoroughly
When you cover topics, you need to make sure that you’ve done so correctly. What’s this got to do with content ideas?
If I have 50 topics and write 500 words on each, that’s only going to be 25,000 words. The problem with that is that I’ve used up the topics for fewer words, so now I can’t cover them again.
Of course, you can always add content to them later on… But usually, you won’t prioritize that and will have mentally ticked off covering the topic.
MEANING: You will say you’re done for now and will run out of content ideas.
Compare that with if we write 1500 to 3000 words per blog post (depending on the topic). You’d have anywhere from 75,000 words to 150,000 words with the same number of content ideas.
If you don’t do it properly, leave it for another time where you will. Nobody wants to read incomplete content, and you’re wasting a content idea.
Bonus Tip: Try to go beyond covering topics at a surface level. Avoid information that the reader already knows as much as possible.
Explain how things help the reader with real-life examples and try to go beyond just naming a couple of things that might help the reader.
Find Them In Advance
My next tip is to find them in advance. If you post twice a week, sit down at the start of each month for an hour or so and find 10-12 content ideas.
You can use an editorial calendar to plan them and ensure you stick to the schedule. Much better than doing it before every blog post – for 20 minutes per post.
How To Evaluate Your Content Idea’s Potential
You’re probably quite busy, so you don’t have time to cover every topic related to your industry/business. If this is the case, then evaluating your content idea’s potential is crucial.
For most of your blog posts, the primary sources of traffic I’d assume are social media and SEO.
Below I’ve explained how to tell if the topic has potential for SEO or social media.
To see whether a topic is good for SEO, we want to do two things:
- See whether people are searching for it (i.e., search volume)
- Look at how much competition there is
For search volume:
The way you can do this is by using keyword research tools. I have found that volumes in tools can often be a little off, so you might want to check several tools for the best possible accuracy.
Some of the most popular tools include:
To check the competition:
When analyzing the competition, you need to look at:
- The different ranking factors (mainly on-page SEO & off-page SEO)
- How many competitors there are
Let’s start with the ranking factors. For on-page SEO, I use Audiit.io, which I have explained in some of my other blog posts.
In terms of checking backlinks (off-page SEO), you can use Ahrefs, SEMrush, or Mangools to find data that you can analyze.
If you would like to see how many competitors have written on the exact keyword, just follow these instructions:
- Search Google with speech marks around your keyword like this: “example”
- Look at the results and see how many results there are
Keep in mind some of these might be shares on Pinterest, so you can also browse around the first couple of pages to see how much competition there really is.
Social Media Value
When it comes to social media, there are several factors involved:
Sharability/Viral potential: Sharable Content will do well on social media. Even if it’s likely to get people commenting, not necessarily sharing – it could be a great topic too.
So, you want to look at the topic and think about how you can make it sharable or get people commenting. And, make sure that this is visible when you’re sharing it on social media, i.e., in the image or caption.
Your existing followers – In most cases, your current followers will be the first people who see your post. And if they don’t engage with it, the platform won’t suggest it to people who don’t follow you. Therefore, you’ll want to evaluate how many of your existing followers will find it helpful.
You might want to look at posts that have done well in the past, too, as this might help you get an idea.
That’s it; I hope you have found this article on how to find content ideas for your blog helpful. Just remember to not waste your time on content ideas that won’t help you grow.
And if you did enjoy this article, make sure to check out some of the related posts below.
How To Write SEO-friendly Blog Posts (One of my favorite articles!)
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If you would like this type of content for your business, you can hire me to write for you. I offer various writing services ranging from single blog posts to E-books; check them out using the links below.
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